Liz McDougall

New South Wales, Australia

9685 :: Warringah

Communications strategy development Media relations (includes crisis management) Impactful storytelling

✓ English
Experienced journalist with a public relations background who can assist you getting the Rotary message out to your community. Creating impactful content is key to this task but does not need to be overwhelming. No matter how your club chooses to communicate, the content must be well packaged. Telling your story is necessary and defining audiences, methods and strategies will set you on the road to communication success. Branding, photography, social media and general media are all part of the mix. I can provide tips and hints on improving this and show you how to engage with current and potential members. The emphasis is on making it easier for you – Rotarians are busy and none of us have time to spare doing what should be simple tasks. I have worked closely with fabulous photographers and can assist with tips to improve your pictorial abilities.

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